You have to have the creative vision to identify a problem that has not been solved and come up with a creative idea for how to solve it. What makes a successful entrepreneur? Is it a certain personality type?Ī. It’s also to try to have a positive impact in society, however small that may be. I think that tends to be one common thread in a lot of the ventures that I do: ventures that use business as a force for having a social impact and doing it in a way that the products can defend themselves and win on the merits of that. I think of myself as a serial social entrepreneur, meaning someone that loves noticing opportunities for how to create stuff in society that doesn’t already exist that will be both economically sustainable and socially impactful. His comments have been edited for length.Ī. Lubetzky discussed his career, and what motivates him, with The Associated Press. He’s also launched charitable foundations and nonprofits like Starts with Us, which tries to overcome political and cultural division. Lubetzky has invested that into new food brands like Somos Foods, which aims to bring authentic Mexican products to U.S.
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